Joanna Lord on SEM and social media from JD Lasica on Vimeo. This summer I had the chance to sit down, on a sun-splashed day in Santa Monica, with Joanna Lord, a colleague at Socialmedia.biz who’s a leading industry expert in search engine marketing (SEM). Joanna is co-founder and chief marketing officer of YourJobStop (formerly […]
search engine optimization
Survival Guide Chapter 3: RSS feeds & blogs
Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. […]