Guest column by J.R. Johnson CEO, Lunch.com Last week I did a simple Google search. I was looking for an old article about “bootstrapping” written by a woman named “Mitra,” so I did a search for “Mitra bootstrapping.” The number one result was from Twitter. It was a page containing a single tweet by Ms. […]
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Keywords, search marketing and data mining
Image by kgtoh on BigStockPhoto.com I‘m covering SMX West — the Search Marketing Expo, taking place at the Santa Clara Convention Center this week — as press, alongside hundreds of marketing professionals, SEO gurus and webmeisters who are chiefly interested in how to boost their search marketing IQ. For instance, 200 to 300 people turned […]