Joanna Lord of SEOmoz talks about how small businesses can play big through the use of inbound marketing. She outlines two fundamental components: creating great, quality content, and being authentic in your marketing.
SEO
How optimizing my ugly Google+ pic increased free traffic 35%
Maybe you shouldn’t judge a book by its cover, but our test-run shows that a great Google-plus picture has the power to increase your click-through rate. Cyrus Shepard outlines a few minor tweaks you can make to your G+ picture to generate more activity.
Is Google turning from a search engine into a publisher?
Google’s search results are becoming more personalized, but users want to know: is Google moving away from its search engine roots and moving into the role of content publisher? Google’s Matt Cutts discusses how the company is trying to satisfy users’ needs without undercutting websites.
12 blogging mistakes to avoid at all costs
When you look around at successful blogs, there are several undeniable factors that help generate success. Fundamentally, it starts with blog posts that kill it, rather than posts that get killed. KISSmetrics co-founder, Neil Patel, gives us 12 common pitfalls to avoid.
Take charge of the curation wave with these slick tools
In the last couple of years, the tools available to content curators have really taken off on the Web. Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers.