My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.
My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.