Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place.
Shel Israel
5 questions for the author of ‘Twitterville’
Shel Israel discusses the impact of the real-time Web on society & business Shel Israel’s new book, Twitterville, is due to hit hit bookstores next week. (See Twitterville site, the Global Neighbourhoods blog or Amazon page.) A day after his book release party at the Hiller Aviation Museum, San Carlos, Calif., Shel took time out […]
Social media success doesn’t start with ROI
The advertising and public relations industries have to prove their worth. They have to show that what you bought delivered a return on investment (ROI). And the demand to create more accountability for social media increases every single day. Just last month, accountability was the basis for most of the discussion at ad:tech in San […]