The power of coupons to convert … and other mobile tips Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical […]
SMS
Where do you fall on the digital impatience scale?
Thursday night, I was on ABC Radio (Curtis Sliwa Show, WABC — he’s the guy who started the Guardian Angels in NYC) talking about “textual harassment.” To prepare for my on-air appearance, I delved into the subject, interviewing friends, asking them if they had been “textually harassed.” And my assumption was correct. In most cases, […]