The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine.
Social business
6 tips for creating a bond with consumers via social media
While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan.
Twtrland: Find the top influencers in your sector
Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector.
‘Brand Advocates’: How to enlist armies of loyalists
Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’
Your fans want to know exactly how you did it
For many clients, understanding the process is just as valuable as seeing the final product. Read up on why sharing your process is a worthy venture.