Forging deep-seated business relationships requires a different level of engagement. It requires hunting. Try to avoid taking a long shot and get up and personal. If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to Messenger or email; if you’re on email, schedule a call or Skype, and if you’re already talking on the phone, meet in person.
Social media marketing
Are you a social media marketing trapper?
Content marketers: Tricks get you only so far This is the second of a three-part series. Also see: • Part one: With social media, you need to do more than forage • Part three: Hunting the big game of long-term clients Target audience: Marketing professionals, SEO specialists, social media strategists, businesses. Ibelieve that all social […]
With social media, you need to do more than forage
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line.
‘Brand Advocates’: How to enlist armies of loyalists
Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’
Learn to lower your social media inhibitions
It’s time to break down all your inhibitions when it comes to social media. Gain support and broaden your connections by letting people know the real you.