Using social media isn’t about finding the ROI, it’s about filling a purpose. Find out why you should look at how a new social media effort or tool benefits you and your business and not how the creator necessarily intended it to be used.
social media roi
Metrics advice: Think KPIs not ROI
Web 2.0 sf 2011 metrics View more presentations from margaretfrancis One of the most packed sessions at this last’s Web 2.0 Expo in San Francisco was “Measuring the Future: New Metrics for New Media,” a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of our top 10 social media monitoring […]
Social media’s return on investment
Image from Bite Daily. How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media […]