Whether you’re a seasoned social media user or a beginner, you can benefit from this three-part series focusing on social media planning, broken down into the following parts: Part 1: Social media analysis (below) Part 2: Social media strategy Part 3: Social media plan Asocial media analysis should define an organization’s online goals and target […]
social media strategy
Starter kit for a social media strategy
Creating a plan from scratch? These 7 tips will get you going ‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part of many of those meetings and it can be tiring to go through endless internal discussions as to […]
2 plans to integrate your Social Web presence
Keeping your Social Web accounts up to date can seem overwhelming, but there are ways to make the process more painless. This presentation on Slideshare outlines two sample integration plans you can implement to help streamline your Social Web presence.
Let’s say that you have a blog as well as accounts on Facebook, LinkedIn, Twitter, Flickr and YouTube.
How Ford does social media
Ford’s social media efforts from JD Lasica on Vimeo. Scott Monty & team take integrated approach rather than focus on short-term campaigns Major corporations have begun jumping into the social media pool. One of the biggest success stories this year has been the performance of Ford Motor Co. — they’re making big waves but aren’t […]
Survival Guide Chapter 2 Overview
Here is part 2 of the series I will post over the next few months based on chapters from my book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. Chapter […]