There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software […]
Social media
How has social networking saved your ass?
Here’s a compilation I shot last week at the TechCrunch Disrupt conference while reporting for Yammer.
At TechCrunch Disrupt I asked attendees, presenters, and exhibitors how social networking has saved their ass. We’ve all had stories of the community providing information we needed in a moment of crisis.
Tips for using social media & events to get your dream job
Even with social media, half of success is just showing up Social media as we all know is not a panacea to achieve your goals, but rather an enabler. If you want to land your dream job using social media, it still takes a lot of work. I chatted with Adria Richards of But You’re […]
Forex Trading & social media: A case study of easy-forex
From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When […]
Social Media Marketing 2010 comes to SF
At Social Media Marketing London on June 17, 2010. Anew social marketing conference makes its U.S. debut next week in San Francisco, and Socialmedia.biz readers get a 10 percent price discount by registering with the code Socialmediajd. Called Social Media Marketing 2010, the gathering will bring together social media experts such as Brian Solis, Chris […]