While the majority of traffic still comes through search engines, that’s all poised to change with these three trends: connecting your content to existing social networks, distributing content through advertising networks, building relationships with contests.
Social media
Survival Guide Chapter 3: RSS feeds & blogs
Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. […]
Newspapers and blue sky thinking
Getting Over Fear of Failure to Make Rapid Decisions View more presentations from Paul Gillin. For the past 10 weeks I’ve been a faculty member of the Knight Digital Media Center Leadership Conference, helping editors from 10 newspapers learn how to incorporate social media into their newsrooms. The online training sessions culminated in three days […]
The ad agency’s dilemma – convincing clients to engage in social media
On day three of my Toronto social media road show for Intertainment Media (owners of the branded softphone, itiBiti), I visited two different ad agencies, PHD and OMD. During my discussions, both agencies had made some simple efforts with their clients to engage in social media, but their clients still remained stagnant when it came […]
Q&A on the state of social media
One highlight of the Traveling Geeks‘ trip to London came during the Econsultancy Roundtable that took place on our last day in London, in the storied Globe Theatre overlooking the Thames. Patricio Robles of Econsultancy conducted a Q&A with me about the state of social media. Here’s part of our conversation: In your opinion, what […]