Watching television isn’t simply a matter of watching television anymore, and advertisers are taking note. People used to interact with TV through water cooler conversations about football games and plot twists, but the market has become increasingly segmented, and advertisers are now aiming to engage consumers through their viewing patterns — and social media habits.
Social media
Book review: ‘Age of Context’ captures the pulse of new tech
Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place.
Swayy helps you find relevant, shareable content
Swayy helps you find relevant and shared content from around the Web for your client’s social profiles. Once you pick the content you think is most relevant out of the suggestions Swayy offers, you can share it right from the platform and even schedule your content for later if necessary. Swayy crawls about 50,000 pieces of content a day, extracting keywords and topics and then matching content to your profile’s trending topics and circles.
Are you surfing the social media wave?
Being the savviest or smartest kid who has his or her finger on the pulse of what’s happening now may seem like a grind, but hang on and you can ride the social media wave for years to come.
Learn to lower your social media inhibitions
It’s time to break down all your inhibitions when it comes to social media. Gain support and broaden your connections by letting people know the real you.