Joanna Lord of SEOmoz talks about how small businesses can play big through the use of inbound marketing. She outlines two fundamental components: creating great, quality content, and being authentic in your marketing.
Social media
For online reputation, the best defense is a good offense
Folks are already talking about you online — or soon will, gladly and maybe badly. Find out how transparency and utilization of social media can help boost your reputation in the online world.
Welcome to the new Socialmedia.biz
Redesigned site has a renewed focus on business objectives For the past several months we’ve been working behind the scenes on several changes to our site that I’d like to share with you today. First, some quick background: I’ve been blogging since May 2001, when there were about 50,000 blogs worldwide; today there are a […]
Don’t bring your social media completely in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house. The social mediasphere is enormous and 80% listening which demands crisis management experience and a solid team.
Integrity is inherent in earned media but not paid
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.