Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists. Content marketing — a term that would have drawn blank stares just a few years ago — is now becoming recognized as a principal way for any small business, mid-size company or large corporation to get […]
storytelling
Memolane: Helping tell our stories through social media
The amount of information being distributed across social media channels is becoming overwhelming for the average consumer. Memolane is helping take bits and pieces of information from your social media networks to build your story.
Why corporate blogging is like selling uncut cocaine
Or, why your company should tell its own story before letting others cut it up My company, Spark Media Solutions, is based on the premise that every business has the capability of being its own media network. Given the endless tools for cheap to free production and distribution of content, there’s absolutely no reason a […]
Is the Internet making us more ethical?
Ethics of cultural collaboration from JD Lasica on Vimeo. Rita J. King, a senior fellow at the Carnegie Council and CEO of Dancing Ink Productions, talks about the ethics of cultural collaboration in this 10-minute video interview immediately after her appearance at the 140 Character Conference on Twitter in New York on June 17. Our […]