While Gerris digital, has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics. Once we got our hands on the social media metrics service SM2, by Techrigy, and […]
What does a $5 blog post look like?
I recently spent about $100 on 20 500-word blog posts from a company called 99 Cent Articles — about a fiver-a-post. For $46, I received 10 posts on any subject I can imagine. I’ll share these in a series of posts and I’d like you to tell me what you think about the quality of […]
Free ‘Twitter for Business’ Webinar on April 30
On April 30, 1:00 PM – 2:00 PM EDT, I will be offering a free webinar on how to Twitter for business, including lots of case studies and a whole bunch of useful information. Anamitra Bannerji is the featured speaker. Anamitra works on commercial applications of Twitter as part of the Twitter product management team. […]
Twitter failing from overwhelming success
I have been seeing lots of articles like Steve Rubel’s Twitter Is Peaking; Get Ready to Follow The Geeks Onward and Larry Green’s response post, Dear Twitter: Failure is not an option (for branding). Why I am so accepting of all of these Fail Whale “Twitter is over capacity” pages is because nobody could have […]
Oprah takes Twitter into the mainstream
Deep down I guess we all wish the start-ups whose services we like to use would stay as they are forever. Take for example Vimeo, a really great service with an awesome community that never quite made it into the mainstream. It is basically clear now that Twitter will not be one of those services. If the […]