I‘ve been arguing for some time that journalists need to embrace the best elements of social media — going beyond the new media and multimedia elements of the craft developed over the past 15 years to develop a true conversation about the news with members of their communities. In the past few weeks I’ve begun […]
Social media and a school death threat
How Twitterers acted to head off tragedy in St. Louis I just heard a fascinating story that speaks to how the community is tapping into social media on life-and-death matters — in this case, a bomb threat at a high school. Let me tell it to you. Short version: Tuesday night a history graduate student […]
Business needs more social media experts
Image by HubSpot via Flickr Ron Bronson scores full points with his article dedicated to the need for more instead of fewer social media experts. Experts and not “hucksters trying to make a fast buck on the backs of unsuspecting people in the field.” Be sure to read the entire article, We need more social […]
The social side of Skittles
The average site for a popular consumer product is: A. Slick with a high level of “production values.” B. Made in Flash. C. About as socially engaging as a log. Skittles changes all that in one go by essentially giving up on having a site of its own. If you go to skittles.comyou see a realtime Twitter […]
Sage advice to the future of PR
Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class. Well, I received two nice notes, one from Juliana Serafini (who […]