Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the […]
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How to engage bloggers down the long tail
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s […]
7 emerging social media marketing trends for 2014
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014.
Online communities are discovered, not made
Online communities are discovered; not made. Find out why great existing social networks are platforms to facilitate interactions, and are places that are only created with the support and input of users.
11 ideas for taking your digital marketing in new directions
If you’re looking for some digital marketing resolutions to kick 2013 off right, read up on these 11 suggestions. Flipboard, FourSquare, Instagram and memes top this list!