Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking.
Youtube
B2B social media marketing is essential
Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. […]
Six years ago today, a video revolution was born
It’s hard to fathom now, but six years ago YouTube, free video hosting and democratic video sharing didn’t exist. Then, six years ago today, Ourmedia.org burst onto the scene and helped launch a video revolution.
The “media” part of social media has become so engrained in our culture in such a short time that it’s worth looking back at how quickly things have changed — and why it matters. (
YouTube’s role in citizen journalism
Olivia Ma on YouTube as a news channel from JD Lasica on Vimeo. During the recent annual conference of the Online News Association in San Francisco, I had a chance to sit down (literally on the floor) with Olivia Ma, news manager in YouTube’s News & Politics team. YouTube is in the news again this […]
I upgraded to HootSuite 2.0 because it works
Back in the earlier days of 3rd party Twitter apps (just a few months ago, actually), a few very effective web-based services got my attention: SocialToo, TweetLater, and HootSuite. Sad thing was, while they were all very powerful services, they were all poorly designed, very hacked together, and fugly. Enter the elegant, sexy, feature-rich HootSuite […]