10 ways to protect your online reputation

RISMedia: 10 Ways to Protect Your Online Reputation. Here are 3 of the great tips there:

4. Use sub-domains.

If you really do not want to budget for buying individual domains,
try sub-domains on your primary domain. Most hosting services allow you
to have multiple free sub-domains such as www.careers.yourbusiness.com.
Sub-domains are treated as individual sites in the eyes of the search
engines and have almost as much power as the primary domain. By adding
a few pages of information to sub-domains such as biography, careers,
location, and team, you can add dozens of results for searches to find
your information.

5. Use social media accounts on other sites.

There are literally dozens of social media sites out there that can
be used to create free profiles that show up for your company name.
Linkedin.com, RISMedia.com, and RealTownBlogs.com offer free profiles
that show up in the search engines. When you are given the choice of
creating a profile name or adding a title to the account, think
carefully about the exact phrase you want to be found under and try to
utilize your company’s most common name.

6. Grow a social media site.

Search engines love constantly growing and evolving information. By
starting your own forum or social media community, you can provide the
search engines with new pages of information under your company name
every time one of your users creates a new page or comment on your
social media system.

JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.