6 podcasting business models

Got back last night after speaking Friday at the Portable Media Expo & Podcasting Conference in Ontario, Calif. (See the schedule for day 1 and day 2.) I was on a Citizens Media panel with John Furrier of Podtech and Eric Rice of Audioblog, and I gave a 15-minute presentation about the collision between big media and citizens media, and the opportunities people have to change the mediasphere by creating their own works and sharing them on sites like Ourmedia. I suppose it went well, because eight or 10 people came up to me after the session to share their contact information; many of them expressed in interest in volunteering to help with the Citizens Media Learning Center I briefly outlined.

My friend   Jason Calacanis, founder of Weblogs Inc., gave one of the keynote addresses yesterday at the conference. I don’t like videotaping speeches, because the quality is usually less than desirable. So after his half-hour talk, I caught with him outside the Ontario Convention Center and he gave this 12-minute summary of the highlights of his talk. Jason’s a somewhat controversial figure, but I think he’s got a super-smart business sense.

Jason discusses six possible podcasting models: podcasting directories, podcast search, podcast ad networks, podcast and creating a great podcast. (Note: I write for Engadget, one of the sites Jason just sold to AOL for more than $25 million, according to published reports.)

It’s a 32MB video in MPEG-4 (see Ourmedia page | watch the video)

Technorati tags: portable media,  Portable Media Expo, podcasting,  Jason Calacanis, 

JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.