On day 2 of a 4-day Aspen Institute roundtable on cloud computing, Arturo Artom, founder and president of San Francisco-headquartered YourTrumanShow, gave me a demo of a new online video technology being announced this morning called TagLift, a new video advertising targeting technology.
As anyone in the grassroots video space knows, sites like YouTube, Vimeo and others have had a hard time getting businesses to advertise on a site where user-created videos aren’t vetted. TagLift aims to solve that problem, not by analyzing the contents of the video but by using a sort of automated crowdsourced approach, analyzing the preferences of viewers across multiple social networks and video services.
Or, as they put it: "TagLift is the first tool for metadata validation that leverages user behavior to ‘green-light’ or ‘red-light’ metadata quality."
Arturo said in a statement: "Video on the web can be monetized effectively and on a large scale. You just need the right tools to automatically match the right ad with the right audience. Our technology learns about user usage patterns and checks context and metadata against that information."
Sounds more promising than some of the other solutions out there, and worth a look.
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
Leave a Reply