In today’s age, it’s not enough for a brand to just have a Facebook business page. A brand needs to nurture its Facebook community and keep it excited and alive. A Facebook community needs to feel loved. Here are 5 ways to keep your community excited, happy and growing: 1) Run a creative contest. Think […]
Social success: A case study of uTest’s Facebook Page
There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software […]
Top 5 tips on how to use Foursquare
Photo by tantek on Flickr Since I have become addicted to Foursquare, the location check-in service, I set out to find the best tips to get to the top of Foursquare’s leaderboard while playing fair. Here are the top 5 tips I discovered: 1If you want to become mayor, check in to places that you […]
Social media’s return on investment
Image from Bite Daily. How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media […]
Forex Trading & social media: A case study of easy-forex
From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When […]