Tools don’t matter, and the best ones get out of the way, allowing people to connect more easily and effectively. That was my big takeaway from last Friday’s second-annual Blog Potomac. Obsessing about “what’s next” in online services and technology saps too much valuable attention away from what’s really important: connecting with people. We need […]
Fart jokes and the new rules of advertising
When old-school advertising and PR bump up against modern media realities Earlier this year Grey Germany put out three condom ads for Doc Morris pharmacies. They were attempts to wittily imply that the human race could have been spared three uber-butchers of the past century (Mao Tze-Tung, Adolf Hitler and Osama bin Laden), and the […]
Don’t be fooled by next-gen comment spam
A month ago, my friend Effie from SI started asking me about some comments she has been getting on her blogs. She wondered if they were, in fact, spam comments or just ESL comments by folks who wanted to say howdy and thanks but didn’t have much to say. They look almost human but here […]
Twitter’s hype is different than Second Life’s
Image via CrunchBase One of my favorite clients, Fabrice Grinda, believes that Twitter is all hype. Call it Twitter Skepticism — the kind of unwarranted hype associated with Second Life. I consider this a fine challenge, so I left a comment — well, I left an entire rant, and didn’t even get into talking about […]
A step-by-step video walk through of SM2
Socialmedia.biz’s Chris Abraham explores some of the ways SM2 by Techrigy can be used. Check out this step-by-step, unscripted (obviously) video guide to get the inside scoop.