Manually posts may give your updates more traction Have you ever wondered why some of your Facebook posts make it to your fans’ news feeds and others do not? Facebook prioritizes posts using a method they call “EdgeRank.” Similar to Google PageRank, Facebook’s EdgeRank uses an algorithm that attempts to determine what Facebook users would […]
What a Linkedin InMap can tell you
ALinkedIn InMap is a tool that can help you visualize your profession network on LinkedIn. The tool generates a visual “map” of your entire network using nodes for each person in your LinkedIn network. Clusters are formed on your map based on how people are connected to you and to each other. In the map […]
How to create a social media plan in 4 beefy steps
This is part three of our three-part Social Media Planning series, broken down into the following phases: Social media analysis Social media strategy Social media plan (below) In parts 1 and 2 we’ve looked at how to create a social media analysis and strategy. Now it’s time for four beefy steps for completing a social […]
Create a social media strategy in four steps
This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media plan On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those […]
A social media analysis in six steps
Whether you’re a seasoned social media user or a beginner, you can benefit from this three-part series focusing on social media planning, broken down into the following parts: Part 1: Social media analysis (below) Part 2: Social media strategy Part 3: Social media plan Asocial media analysis should define an organization’s online goals and target […]