Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators. Post by Andrew Lisa If you’re spending too much time on social media – or too little – you may want to consider hiring a social marketing expert. Your business’s most direct link to customers, social media gives your business personality, voice […]
How to incorporate agile business techniques into your marketing
The agile business philosophy adapts well to social marketing. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators. Post by Andrew Lisa Agile business – a philosophy that involves frequent, meticulous planning sessions followed by “sprints,” and then reevaluation – has been used in many industries to make businesses more flexible […]
Get creative by thinking outside the online box
Before the Internet, business owners had to be creative and think outside the box to make an impact with their publicity campaigns – and the smart ones still do. Here are some tips to getting creative with marketing in ways that will have a big offline impact.
7 key tips on making sales via social media
Develop a strategy that revolves around customer engagement for your business – not just selling and pitching. Use the right site for the right purposes, and watch the new era of selling pay off.
How to use a blog to personalize your brand
Blogging is more about engaging with the reader than pushing marketing messages at readers. Here are a few examples of businesses that are doing blogging right.