Data integration is the key to a successful marketing campaign. Are your organization’s departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Data integration is a concept that every smart business is familiar with, and for marketing professionals, […]
Do your Twitter followers matter to your brand?
Building a good Twitter account can be a vital part of your brand’s online marketing presence, but stay aware that what you say and who you say it to can have a far-reaching impact on your reputation. It’s far better for your business in the long term if you build your Twitter reputation slowly.
Add these 6 tools to improve your social workflow
The right apps, extensions, and software, however, have helped my social marketing efforts. Here are six tools to improve your efficiency.
Using brand ambassadors to complement your social media campaign
Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the […]
The wrong and right ways to use humor on Twitter
We explore the role of humor that play in social media marketing experts’ day-to-day marketing campaigns. We also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience.