Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place.
Books
‘Brand Advocates’: How to enlist armies of loyalists
Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’
The power of content marketing for business
In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic.
‘Optimize’: A discussion with marketing expert Lee Odden
A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems.
Encourage visitors to save your site as a mobile shortcut
Your site visitors can easily save your website as a shortcut on their mobile device, keeping your content fresh in their minds. Check out our short video on how to create a mobile shortcut so you can encourage users to keep your site at their fingertips.