Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
Business
Facebook will remain king, but social pure plays will fade
Facebook will remain the dominant popular social network in many markets for many years, and it won’t have to worry about being “displaced” by another social network the way that it displaced MySpace. In the near term, this lack of competition will give the company some breathing room, but a more daunting threat awaits: the waning of social network pure plays’ influence by 2017.
Take charge of the curation wave with these slick tools
In the last couple of years, the tools available to content curators have really taken off on the Web. Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers.
Top tools to help you curate business content
SEOmoz’s Gianluca Fiorelli talks about content creation. Learn about the five different kinds of curation and discover the tools that can help you in this process.
A Success Summit for green business entrepreneurs
Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you’re not quite sure how to do it or don’t know what you want to sell?
Whether you’re an aspiring social entrepreneur or already have a sustainable business you want to take to the next level, you’ll get valuable information just by attending this free virtual event series.