Image by RedKoala on BigStockPhoto Why Facebook will find it hard to monetize the social graph This is first of a three-part series on Facebook as an investment. Coming up: • Facebook will remain king, but social pure plays will fade • Brands: How to cut your exposure to Facebook business risk If Facebook’s […]
Community
Why you, too, should be social media slutty
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking. If you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties.
Highlights of Tech4Engagement Summit
On Thursday and Friday, about 70 thought leaders in new media gathered at the MIT Media Lab, at the invitation of the Knight Foundation, to discuss how to strengthen tools to engage citizens. Here’s our working doc on Google. (I previewed the gathering on Socialbrite.)
The ambitious undertaking was designed to inspire and facilitate on-the-ground action at the community level, beginning with this initial gathering to assess how individuals and organizations can collaborate in the months ahead to lift up our communities and make sure we have a strong foundation for citizen engagement at the local level.
Your followers care about you, but do you care?
In a time of personal need, many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid. This provides a good reminder as to why social media is not just strategy or tactic, it is also a meaningful culmination of people engaging with each other in sometimes very human and powerful — loving — ways.
How one author won over the gun buff message boards
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, […]