Joe Jaffe explains how our desire to game with each other can be a useful marketing tool At the Diggnation party at South by Southwest Interactive, I caught up with author and social media maven, Joe Jaffe of Jaffejuice and Jaffejuice.tv. Joe had actually interviewed me a year and a half ago regarding an article […]
Community
RSA 2010: What responsibility do security bloggers have to the industry?
At the RSA Conference in San Francisco, I interviewed Andrew Hay (@andrewsmhay), a security blogger and Information Security Analyst at the University Lethbridge in Alberta, Canada. Hay had keynoted the hipper side security conference known as Security B-Sides earlier this week. One of the issues Hay talked about at B-Sides was that security bloggers were becoming […]
17 visionaries predict impact of social on the enterprise
The adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Here are perspectives of highly experienced execs who share their thoughts on how Web 2.0 is changing their businesses and mindsets.
Chatting with Wikipedia’s Jimmy Wales about community
(CC) photo by Joi Ito Yesterday I wore two hats as a guest and co-host on David Mathison’s Be the Media Radio podcast on BlogTalkRadio along with Wikipedia founder Jimmy Wales. The topic was online communities — how to grow, nurture and sustain them, Here’s our hourlong conversation — Jimmy Wales comes in about 20 […]
Building a presence from scratch on the Social Web
How a social media campaign helped HP Israel’s PSG Group gain momentum When Blonde 2.0 began to assist HP Israel’s Personal Systems Group with their social media marketing efforts, we found they had no representation in the social media world. A community had not yet been built for the group and their customer base did […]