The Long Tail Last week, I wrote about how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out […]
Digital culture
Become a big fish by starting in a smaller pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This […]
Christmas is a perfect time to make havoc online
If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusation; make a chastising video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or […]
Social media success demands talent above technology
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.
The Social Media News Release explained in detail
After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line.