Find out why you should care about content marketing and how a good strategy can help you build brand awareness and authority within your industry. Plus, check out some examples plus a content marketing strategy framework.
Digital marketing
PR pros: How to use Twitter in smarter ways
People have been using Twitter for public relations for some time, but usually in predictable (and not always effective) ways. Here are some smarter tactics for PR pros using Twitter.
Attract customers to your community with content
Keep in mind that your content isn’t just meant to rank; it’s intended to serve a purpose. Draw people in with your community building content, and then pack your foundational content so full of value that making the sale is the natural next step.
Facebook paid sponsored content meets you only halfway
How well do sponsored posts work? In reality, a sponsored post will only take you halfway. Find out how you can reach broader audiences and get the most bang for your buck.
5 apps that do the marketing work for you
For many small companies, there’s not enough time in the day to handle all of the marketing tasks that they wish to undertake. Find out how your business can reach a broader audience with the help of five apps for marketing.