In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working toward guiding the industry toward success in new new media. Some interesting books about “what’s next” that I am reading are The Chaos Scenario by Bob […]
Digital PR
Why corporate blogging is like selling uncut cocaine
Or, why your company should tell its own story before letting others cut it up My company, Spark Media Solutions, is based on the premise that every business has the capability of being its own media network. Given the endless tools for cheap to free production and distribution of content, there’s absolutely no reason a […]
I would have appreciated an apology
This morning at 8:42 AM Eastern, Beth Brody sent out an email titled, “[Digitalbrand] New Social Media Marketing for Small Business e-book.” Don’t get me wrong, I receive — and send — so many of these email pitches as a blogger and the president of a digital PR firm — and this was like any […]
Go to Bad Pitch Night School
Digital PR rockstars Kevin Dugan and Richard Laermer are increasing their Bad Pitch Blog efforts and having a tele-seminar for anyone who needs to improve their approach to media relations — and by default social media. They obviously don’t see me, Maestro Abraham, as an attendee, but they thought you guys might be interested. It’s […]
Social media recruiting done right
Murphy-Goode Winery becomes the talk of the Twitterverse [youtube]http://www.youtube.com/watch?v=-AqKRvFFH_E[/youtube] I’m not going to lie. It’s hard to work in PR and branding these days. You are bombarded with all sorts of expert information and advice. People are constantly suggesting you try this strategy, platform, or network. Your brand is not only expected to sustain a […]