Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. […]
Digital PR
Word of mouth marketing flaws exposed
“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
Simple language isn’t for bird brains
Write simply, not simplistically, in your messaging and outreach Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I am going to use this blog post to reassure everyone that writing simply should mean writing […]
PitchEngine: A social PR platform for the new era
In preparation for today’s webinar on the latest with social media press releases that I did for Bulldog Reporter/PR University, I spent a half hour on the line recently with Jason Kintzler, co-founder and CEO of PitchEngine, a site I’ve used to good effect in the past year. Founded in 2008 as “a new kind […]
Sysomos Heartbeat 2.0 released
It’s a shiny, real-time monitoring and metrics tool for social Web Back in May, I wrote about a demo presentation I had received from Sysomos and called their new technology alien technology, because it looked like the kind of cool stuff you see in science fiction movies set in the 22nd century. A […]