Reid Hoffman, founder of LinkedIn and Silicon Valley insider, provides rich insight into technology trends, markets and building companies. Christopher Rollyson attended his presentation at SxSW and provided a substantial rundown. A main snippet? Web 3.0 would “arrive sooner and be stranger than we think.”
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15 ways to increase your brand’s impact on Facebook
Increasing your brand’s visibility on Facebook won’t get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world. Tactics to stay on your fans’ radar — begin with targeting their news feeds & making your updates count This is part 4 of a 4-part […]
15 ways to increase your Facebook stature
Facebook friends photo grid by Dan Taylor (CC BY on Flickr) Secrets to becoming a Facebook power user: Use the right touch, tools & tactics to build authority This is part 2 of our 4-part series on using Facebook strategically. • Part 1: Demystifying how Facebook’s news feeds work • Part 2: 15 ways […]
Sizing up 15 top Web conferencing services
More and more businesses and entrepreneurs are turning to Web conferencing services to communicate with fellow staff members, customers, supporters and prospects.
webinarsA Web conference is a virtual meeting you conduct online, allowing you to share documents and applications from your computer with people in far-flung locations and to communicate with them via video, text or voice chat. Through Web conferencing, you can bring together employees to collaborate on a project, present webinars about your latest product or services, or train advocates or support staff.
Top 20 social media monitoring vendors for business
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.