Wouldn’t it be great if someone could simply explain to you the secret to creating great content? The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it.
Interview
‘Optimize’: A discussion with marketing expert Lee Odden
A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems.
What we’re really doing during a conference call
Here is some of my coverage of the 2012 TechCrunch Disrupt conference in San Francisco where I was reporting for Dice and Dice News. Ugh! Not another conference call. Many of us are not so attentive when it comes to our participation or even listening on a conference call. At the 2012 TechCrunch Disrupt conference […]
Why is the federal government regulating behavioral advertising?
Behavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing behavior. This has serious privacy concerns as information being gathered is being shared across multiple sites.
For years, the industry has tried to self regulate in order to keep the federal government at bay, explained Steven Bennett, lawyer for Jones Day in New York, in a presentation he gave at the CRM Evolution Conference in New York City.
Agile businesses don’t predict, they respond
Here’s some of my coverage from the Future of Web Apps in Las Vegas. I was covering the event for Dice and Intertainment Media.
As much as you plan, as much data you collect and analyze, and as much as you predict, you never can be 100 percent correct. Heck, you’ll probably be correct just a small fraction of the time.