Google CEO Eric Schmidt Now in its seventh year, Web 2.0 Summit — running Monday to Wednesday in San Francisco this week — remains an exceptional experience for members of the tech community. Over the years, Web 2.0 Summit has consistently pulled in the biggest names in the tech industry, and this year is no […]
JD Lasica
Opening up tech opportunities for women
For years I’ve admired the efforts of Rachel Sklar to highlight the underrepresentation of women at the upper echelons of the tech and media worlds. Rachel, editor at large at Mediaite and someone who carries both intellectual heft and personal likability, started a Tumblr blog a few months ago called Change the Ratio. It’s an […]
Nurses, referral fees & a health apps giveaway
Giveaways of health & medical apps from the new Time for Nurses Rewards Contest page. Last month we launched a new community for nurses, Time for Nurses, on behalf of one of our clients. You’ll recognize the look of the site because it borrows some of the best elements of Socialmedia.biz: a widget showcasing Twitter […]
Lessons for brands launching social media campaigns
Authenticity, relevance, originality are among keys to success At BlogWorld Expo in Las Vegas, one of my favorite sessions was the presentation by consultants Dave Peck (a friend) and David Griner called Like It Or Spike it: Social Media Case Studies. Any brand thinking of launching a social media campaign should internalize the lessons that […]
Social media, tech & marketing events: November
Here’s our last roundup of social media, tech and marketing conferences and events of the year, covering the months November and December. Some notable events, including Enterprise 2.0, Web 2.0 Summit, TWTRCON SF, BrandsConf and LeWeb. See below for details. For the full year, see our full Calendar of 2010 social media, tech and marketing […]