Google’s search results are becoming more personalized, but users want to know: is Google moving away from its search engine roots and moving into the role of content publisher? Google’s Matt Cutts discusses how the company is trying to satisfy users’ needs without undercutting websites.
Social business
How social business will transform B2B Sales & Marketing
Social business is permeating client networks and changing client behavior and expectations. This has created a rare opportunity for B2B sales and marketing people who understand and respond ahead of the market. Here I’ll do a deeper dive into how legacy Sales and Marketing functions will evolve, using social business as a lever.
Social media success demands talent above technology
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.
Set up your Google+ brand page the right way
Last week, I wrote Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.
What kind of Web 3.0 world should we make?
Reid Hoffman, founder of LinkedIn and Silicon Valley insider, provides rich insight into technology trends, markets and building companies. Christopher Rollyson attended his presentation at SxSW and provided a substantial rundown. A main snippet? Web 3.0 would “arrive sooner and be stranger than we think.”