Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. […]
Social marketing
Word of mouth marketing flaws exposed
“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
Social media marketing conference returns to SF
Socialmedia.biz readers get 20% discount on conference fee Guest post by Carla Schlemminger Just as the social media monitoring space starts to mature, the Social Media Marketing & Monitoring Conference returns to San Francisco this Monday. What: With the goal of arming marketers with the insights and information they need to dramatically enhance their […]
The danger of buying Facebook fans
A word of warning to brands looking to expand their Facebook footprint: There are no shortcuts Editor’s note: A lot of social media marketers discuss how to create a Facebook presence or manage walls and Pages. But few go into details about strategic use of advertising on Facebook. In this series, industry expert Dennis […]
How to run an effective Facebook campaign for $5
How to take advantage of microtargeting on Facebook — at a crazy cheap price Editor’s note: Dennis Yu and his BlitzLocal team helped retool and optimize the Socialmedia.biz website two years ago. We met up again with Dennis at last month’s Web 2.0 Expo, where he gave a preview of this Facebook microtargeting strategy. Today […]