After a hit presentation at The CMO [Chief Marketing Officer] Club Summit in San Francisco on how to kick ass on Twitter, I asked Guy Kawasaki if he could go over his top three “must do” tips for businesses that want to get engaged on Twitter. One of his tips is to respond to everyone […]
Social marketing
‘Avatar’ producer Jon Landau on keeping film bloggers in the production loop
At The CMO [Chief Marketing Officer] Club Summit in San Francisco, I spoke with film producer Jon Landau (‘Titanic,’ ‘Dick Tracy,’ ‘Honey, I Shrunk the Kids’ and the upcoming ‘Avatar’) about keeping film bloggers, like “Ain’t It Cool News” Harry Knowles, in the loop even when you’re in the middle of production.
Watch the video in high definition on YouTube.
How Ford does social media
Ford’s social media efforts from JD Lasica on Vimeo. Scott Monty & team take integrated approach rather than focus on short-term campaigns Major corporations have begun jumping into the social media pool. One of the biggest success stories this year has been the performance of Ford Motor Co. — they’re making big waves but aren’t […]
Highlights from ad:tech New York 2009
I just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco. At this year’s New York conference […]
Joanna Lord on brands, SEM and social media
Joanna Lord on SEM and social media from JD Lasica on Vimeo. This summer I had the chance to sit down, on a sun-splashed day in Santa Monica, with Joanna Lord, a colleague at Socialmedia.biz who’s a leading industry expert in search engine marketing (SEM). Joanna is co-founder and chief marketing officer of YourJobStop (formerly […]