Highlights from ad:tech New York 2009

I just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco.

At this year’s New York conference I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad networks. I believe they’ve been there since day one of this conference and they’re never going away. They’re the bread and butter of the business.

I was more interested in what’s trending and at this show I saw a really big push towards businesses generating revenue from content. Advertisers are slowly realizing they need to be media companies as well, but not wholly. In fact, there’s a symbiotic relationship between paid advertising and earned media.

Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost everything I mention in the show report videos you’ll find in a subsequent video below. There’s a total of 30 videos.

While I do a lot of live event reporting, understand that ad:tech is a very big conference and there’s no way to feasibly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”

	Show report, Day 1: ad:tech NY 2009
	Mogreet: Send videos through SMS to reach the largest audience possible
	Coin magic from Acxiom
	Advertisers are having a new found respect for the consumer
	Weaving a better relationship between paid and earned media
	FTC’s crackdown on paid bloggers was also a crackdown on paid celebrities
	No matter how cool a new media property is, if it isn’t easy to buy it can’t scale
	When marketing to the Hispanic community, be wary of cultural sensitivities
	Sysomos: Understand the ins and outs of the buzz around your company
	Will advertisers be liable if a blogger doesn’t disclose that they’re being paid?
	Pangea Media: Target your audience better with fun quizzes
	Talk Ahead: Sponsor comments on your blog
	Email Data Source now tracking competitive offers via Twitter
	Elephant Traffic: Renting space on unused domains
	AOL’s display ad network reaches 90% of Internet users
	AcrossAir: Augmented reality iPhone applications
	Martin Sorrell, CEO of WPP: Retail is leading the way in new media advertising
	Lyris: Improve messaging management with email, social media, and mobile triple play
	Martin Sorrell, CEO of WPP: Success is a function of branding and innovation
	Ad network tip: How to reduce churn with local small businesses
	Afilias: You’ve got back up of your data and your web services. Do you have a back up of your DNS?
	Looksmart: Save money and increase ROI with tiered PPC advertising
	WPP’s Martin Sorrell: ad spending online isn’t keeping pace with people’s time online
	Afilias will help you get your own top level domain name (e.g. .info, .org)
	Martin Sorrell, CEO of WPP: The need for country managers for worldwide internal communications
	Mobile is not a mass shared experience. It’s an individual experience
	Hispanic media: Everyone follow what telco is doing
	Martin Sorrell, CEO of WPP: Doing good is good business for building brands
	CoverClicks Media: drive more traffic with social media and holiday traffic

More articles from ad:tech:

• Jonathan Miller of News Corp on the state of the advertising industry
• Digital Moms: How to Reach and Harness this Consumer Marketing Force
• SMX@ad:tech: Search Engine Optimization Tactics
• The State of Search
• Building “The Great Barrier Reef” Brand
• Marketing 3.0—Building Great Brands in the Digital Age
• The Art of Conversation: Are You Listening?
• mail 3.0—The Rise of Social Media and Integrated Video
• Not All Booth Babes Are Just Eye Candy

David Spark, a partner in Socialmedia.biz, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.