It might sound odd but one of the biggest perks of having my own company is that I get to attend all sorts of cool conferences and meet all sorts of cool people. Ever since someone mistook me for Chris Anderson at a Mashable NY mixer, I have been interested in Meeting Chris Anderson. Well, that […]
Social marketing
5 questions for the author of ‘Twitterville’
Shel Israel discusses the impact of the real-time Web on society & business Shel Israel’s new book, Twitterville, is due to hit hit bookstores next week. (See Twitterville site, the Global Neighbourhoods blog or Amazon page.) A day after his book release party at the Hiller Aviation Museum, San Carlos, Calif., Shel took time out […]
Social media, brands and the way forward
Your Brand, Their World: Brand Relationships in a Social Media World View more presentations from Razorfish . This week I attended one of the more interesting discussions around brands’ use of social media that I’ve taken in during the past year. Your Brand, Their World at Razorfish’s corporate headquarters in San Francisco brought together a […]
I would have appreciated an apology
This morning at 8:42 AM Eastern, Beth Brody sent out an email titled, “[Digitalbrand] New Social Media Marketing for Small Business e-book.” Don’t get me wrong, I receive — and send — so many of these email pitches as a blogger and the president of a digital PR firm — and this was like any […]
Escape your bubble: How to grow your social media circle
Seifenblase by Photoclinique Suggestions on how to quickly and effectively connect with people on LinkedIn, Facebook & Twitter Most of us have passed the exploratory stage of social media. We are all signed up for the micro-blogging sites, the networks, the communities. We have been trading content and pushing around links for months, if not […]