Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’
Social marketing
When does ad retargeting make sense for your business?
A look at how targeting advertising, or retargeting works, and the best ways for small businesses to take advantage of targeted ads for a product or service.
Why Facebook should stop charging to increase the reach of page posts
With Facebook charging for increased reach for Page posts, the platforms marketing has become less effective for businesses. Read up on Facebook’s current monetization strategies and find out what other options lie in their court.
The power of content marketing for business
In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic.
‘Optimize’: A discussion with marketing expert Lee Odden
A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems.