“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
Social media
Social media marketing conference returns to SF
Socialmedia.biz readers get 20% discount on conference fee Guest post by Carla Schlemminger Just as the social media monitoring space starts to mature, the Social Media Marketing & Monitoring Conference returns to San Francisco this Monday. What: With the goal of arming marketers with the insights and information they need to dramatically enhance their […]
Does your Facebook chief know strategy?
Your brand’s success on Facebook depends on how you integrate social media into your overall marketing mix In this ongoing series, Socialmedia.biz explores how brands can use Facebook more strategically. • Part 1: How to run an effective Facebook campaign for $5 • Part 2: The danger of buying Facebook fans Guest post by […]
How to run an effective Facebook campaign for $5
How to take advantage of microtargeting on Facebook — at a crazy cheap price Editor’s note: Dennis Yu and his BlitzLocal team helped retool and optimize the Socialmedia.biz website two years ago. We met up again with Dennis at last month’s Web 2.0 Expo, where he gave a preview of this Facebook microtargeting strategy. Today […]
Metrics advice: Think KPIs not ROI
Web 2.0 sf 2011 metrics View more presentations from margaretfrancis One of the most packed sessions at this last’s Web 2.0 Expo in San Francisco was “Measuring the Future: New Metrics for New Media,” a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of our top 10 social media monitoring […]