Image from Bite Daily. How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media […]
Social media
Forex Trading & social media: A case study of easy-forex
From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When […]
Social media now firmly entrenched in our lives
Top 10 Sectors by Share of U.S. Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% […]
‘United Breaks Guitars’: Social media tips the scales
United Breaks Guitars: The interview from JD Lasica on Vimeo. Musician Dave Carroll’s advice to companies: Respect your customers Asmart company these days understands that everybody has a voice. So the best way to avoid a public relations nightmare is to give great customer service right out of the gate. “It’s a bad day when […]
Change the world with social networking
At Personal Democracy Forum last month I got a chance to sit down for a few minutes with Deanna Zandt, who spoke on the main stage minutes beforehand. Her new book, Share This! How You Will Change the World with Social Networking, just came out.
“Empathy is the building block for any kind of social change,” she says in the interview.