| Top 10 Sectors by Share of U.S. Internet Time | ||||
|---|---|---|---|---|
| RANK | Category | Share of Time
June 2010 |
Share of Time
June 2009 |
% Change in
Share of Time |
| 1 | Social Networks | 22.7% | 15.8% | 43% |
| 2 | Online Games | 10.2% | 9.3% | 10% |
| 3 | 8.3% | 11.5% | -28% | |
| 4 | Portals | 4.4% | 5.5% | -19% |
| 5 | Instant Messaging | 4.0% | 4.7% | -15% |
| 6 | Videos/Movies | 3.9% | 3.5% | 12% |
| 7 | Search | 3.5% | 3.4% | 1% |
| 8 | Software Manufacturers | 3.3% | 3.3% | 0% |
| 9 | Multi-category Entertainment | 2.8% | 3.0% | -7% |
| 10 | Classifieds/Auctions | 2.7% | 2.7% | -2% |
| Other | 34.3% | 37.3% | -8% | |
|
Source: The Nielsen Company
|
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New study: 43% annual increase in use of social networks, blogs
Our use of social networking and blogs roared ahead by 43 percent over the past year, according to a report released today by Nielsen Online titled “What Americans Do Online.”
The study indicated that Americans spend one-third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging. We now spend nearly a quarter of our time online on social networking sites and blogs, up from 15.8 percent just a year ago — a hefty 43 percent increase — showing that time spent on sites like Facebook and Twitter is no longer confined to early adopters but is clearly a mainstream activity.
But we knew that, right?
Email is tailing off a bit, except on mobile devices, where it continues to dominate, according to the study.
Interesting study. Does it jibe with the online behavior you’ve been seeing?
A wide collection of free reports
I often hear from business colleagues that they don’t know where to turn to when they want to download and share the latest reports on the state of social media. So I’ll mention here that I’ve pulled together what appears to be the Web’s largest collection of free reports and whitepapers, from dozens of different sources, on our sister site, Socialbrite.org, as a public service.
See the main Social media reports page. We’ve broken the Reports section into these categories:
• Social media/social networking reports
• Nonprofit/public interest reports
• Media reports
• Internet usage reports
• Mobile reports
I’ve hired a contractor on odesk to keep these directories up to date, so if you come across additional reports that should be included here, please add a comment either here or on any of the reports pages.
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
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