It’s a shiny, real-time monitoring and metrics tool for social Web Back in May, I wrote about a demo presentation I had received from Sysomos and called their new technology alien technology, because it looked like the kind of cool stuff you see in science fiction movies set in the 22nd century. A […]
Social media
An era of total transparency
Image by Polyvore.com With the new platforms of openness, all you need is social love These days we’re living a historian’s wet dream. We are consistently recording history through all our social tools. Our actions, feelings, thoughts, our everything, constantly being recorded. From where we are eating to what we are annoyed about to what […]
How Ford does social media
Ford’s social media efforts from JD Lasica on Vimeo. Scott Monty & team take integrated approach rather than focus on short-term campaigns Major corporations have begun jumping into the social media pool. One of the biggest success stories this year has been the performance of Ford Motor Co. — they’re making big waves but aren’t […]
Highlights from ad:tech New York 2009
I just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco. At this year’s New York conference […]
Web 2.0 Summit: Content & search get social
Aneesh Chopra, the U.S. Chief Technology Officer. Social networks becoming more relevant to offline lives I have been to every Web 2.0 Summit since its launch except for one (when I had a speaking commitment in Toronto), so it was good to be back at the venerable technology conference in San Francisco this week. This […]