While Gerris digital, has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics. Once we got our hands on the social media metrics service SM2, by Techrigy, and […]
Social media
Web 2.0 investment strategy
Web 2.0 investment strategy uses a new adoption model to prepare for the Web 2.0 boom and bust by understanding and managing risks of applying social networks to business and government.
Twitter failing from overwhelming success
I have been seeing lots of articles like Steve Rubel’s Twitter Is Peaking; Get Ready to Follow The Geeks Onward and Larry Green’s response post, Dear Twitter: Failure is not an option (for branding). Why I am so accepting of all of these Fail Whale “Twitter is over capacity” pages is because nobody could have […]
Connecting with your community through Twitter
Using Twitter to engage the community from JD Lasica on Vimeo. Should news organizations be wary of social media? Or embrace it? I’ve been arguing the latter for years, and now there are beginning to be lots of examples of journalists using Twitter and other social media tools in smart ways to engage their local […]
NPR’s experiments with social media
NPR’s experiments with social media from JD Lasica on Vimeo. Andy Carvin, social media strategist for NPR.org, has spent the past several years experimenting with innovative approaches to the news. As the head of National Public Radio’s social media desk, he’s been given a sandbox to foster high-quality journalism using social tools in an age […]