I‘m working with the vaunted Poynter Institute to put together an online class for senior newspaper executives on how to use social media in the newsroom. One of our goals here at Socialmedia.biz is to cut across silos to get marketing people, journalists, businesses and strategists all talking to and learning from each other about […]
Social media
Jumped on the bandwagon but who should steer?
So you joined the craze. You finally converted to our side and find yourself evangelizing the very networks and applications you once doubted. You go back to your desk, ready to restructure your Q2 goals in hopes of successfully capitalizing on social media. Enter panic. Who should you put in charge of your social media […]
Toward a Facebook bill of rights
After last week’s user rebellion that upended Facebook’s attempt to change its terms of service to grant itself a perpetual license to all photos, videos and copyrighted material posted by its members — somehow, Terms of Use Rebellion doesn’t have the same historical ring as Whiskey Rebellion — the company is angling to turn the […]
Social media meets the real world
Too often in the world of social media, we connect with each other virtually but hesitate to actually get off our duffs and interact in person. Yesterday was one small victory for face time. At the first East Bay Social Media Breakfast, 35 of us got together to schmooze, swap ideas, discuss business and consider […]
Does McKinsey indicate a social media tipping point?
There has been plenty of discussions throughout the social web about how businesses can gain from the use of social media. marketers from every corner of the earth promote their services to businesses and proclaim “expert status”. However their is only one name in the globe that has the power of getting business leaders attention. That name is McKinsey.